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Challenges in Retail Employment: Acquiring and Retaining Talent Effectively
inploi Press Office
inploi Press Office
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Recruiting talent in the UK retail industry poses significant challenges in 2023, necessitating a strategic approach. The first hurdle is the widening skills gap, especially regarding digital skills. According to British Retail Consortium, 62% of leaders express that they are still looking for candidates with the right skills.  

It is essential to diagnose the underlying causes and explore innovative solutions to address this pressing issue. This article delves into the root causes of the declining workforce in the retail sector. It proposes compelling solutions: flexible workplace, contemporary hiring outlook, and use of technology, specifically the advanced software that facilitates better use of Applicant Tracking Systems (ATS) to acquire and retain talent.

The Need for Reinvention: Attracting Talent in the Modern Retail Workspace

They emphasise leveraging technology advancements, flexibility, hybrid work arrangements, training and growth opportunities, and empathy as fundamental to contemporary retail leadership. Retail employers must push the envelope and modernise the workplace to attract and retain talent.

  • Leveraging Technological Advancements:
    In an increasingly digital era, retail employers can leverage advanced technology to streamline hiring and find the right talent efficiently. Applicant Tracking System (ATS)-supporting software can automate and simplify recruitment, helping employers identify qualified candidates based on specific criteria. Technology-enabled assessments and interviews can provide insights into candidates' skills and cultural fit, ensuring that employers make informed hiring decisions and save valuable time.
  • Evolved Work Model to Embrace Flexibility:
    Retail employers should embrace new working patterns and models that offer flexibility and work-life balance to attract new talent. The ongoing war in Ukraine and economic challenges have disrupted the hiring process, making it necessary to adapt. Hybrid working arrangements, combining remote work and in-store presence, can provide employees with greater flexibility, enabling them to manage personal responsibilities while contributing to the business's success.
  • Better Pay, Growth Opportunities, and Rewards:
    Competitive pay and rewards play a vital role in attracting and retaining talent. Retail employers must offer attractive compensation packages that align with industry standards to remain competitive in the talent market. Additionally, investing in training and development programs can demonstrate a commitment to employee growth and provide fresh opportunities for advancement within the organisation. By offering relevant and innovative training initiatives, employers can attract ambitious individuals looking to build long-term careers in the retail sector.
  • Understanding the Young Talent:
    To effectively attract new talent, retail employers must understand the traits and preferences of the new generation of employees. Millennials and Gen Z value flexibility, purpose-driven work, and positive company culture. By creating an inclusive and empathetic work environment that aligns with these values, retail employers can appeal to the aspirations and expectations of this emerging workforce.

Cautious Optimism for UK Retail Employers

In the face of ongoing challenges, UK retail employers can foster a sense of cautious optimism by reshuffling their priorities and modernising the workplace. By embracing key strategies, they can create a more attractive talent acquisition scenario and position themselves as industry leaders.

Retail employers need to recognise the evolving needs and expectations of the workforce. They can create a happier and more fulfilling workplace environment by prioritising work-life balance, career development, and employee well-being. This, in turn, generates positive word-of-mouth, amplifying their employer brand and attracting top talent.

Another essential factor is attracting younger talent. By understanding the preferences and aspirations of the younger generation, retail employers can align their practices and values accordingly. Offering growth opportunities, meaningful work, and a supportive culture will help entice young professionals seeking purpose-driven careers.

To navigate the talent landscape effectively, retail employers must leverage technology. Implementing advanced tools and systems streamlines the recruitment process, making it more efficient and effective. Utilising applicant tracking systems, automated screening, and data analytics enables employers to identify the most suitable candidates and make informed hiring decisions.

A Partner for Streamlined Talent Acquisition

Now that we’ve appropriately diagnosed the pitfalls plaguing employment in the UK's retail industry need solutions. 

At Inploi, we have designed a comprehensive suite of solutions to attract and retain top talent in any sector of professional activity. We employ cutting-edge solutions like targeted employment ads, geo-location, lookalike audiences, and retargeting to address complex hiring challenges and reach millions of potential job seekers. 

Ready to level up your hiring game? Get in touch with us to streamline and expedite your retail talent acquisition journey.

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