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Attracting talent is just the first step
Attracting the right talent is a crucial first step in any hiring strategy but it isn't the only one. For an effective hiring campaign, it's important to strategise across all stages.
Anna Wilson
2022-10-28
Hiring Resources

The recruitment journey can be a long process for both candidates and employers. The process can take weeks, and be a drain on a company’s resources, including money, time, and effort.

But as the digital transformation gains momentum and the recruitment industry continues to innovate, there’s much to gain from rethinking your recruitment strategy.

Here at inploi, we believe in harnessing the power of the Internet to attract fresh talent, and to get your hiring process off to the best possible start.

However, the recruitment process is about much more than that crucial first step. Read on to learn about the future of talent attraction, and how inploi’s three innovative modules can streamline the hiring process from start to finish.

What is the importance of talent attraction?

For every opportunity, the right candidate is out there somewhere. But how can you ensure that your message reaches the talent you’re looking for?

One of the greatest obstacles to successful talent attraction is a failure to keep up with a changing labour market, and particularly with the digital revolution. Too much concentration on legacy talent pools with poor job distributions to legacy channels means that campaigns have limited reach and diversity. Such campaigns are unlikely to deliver organisations the people they need to grow their business.

The key to connecting with the talent you need is to attract a wide pool of talent. To do that, recruiters need to target today’s digital-native jobseekers where they spend the most time – online.

An effective distribution network is all about bringing your content to your audience, rather than expecting them to come to you. With Google Jobs, for example, you can tap into the world’s number one search platform and all the traffic and visibility that comes with it.

When it comes to spreading the word about your organisation and job opportunity, the internet is your distribution channel.

Using channels including your own recruitment site whilst tapping into existing channels such as job boards and social media, you can reach the widest possible pool of talent. That means expanding your reach beyond “active” jobseekers on the lookout for a new job, to “passive” talent. This is a crucial demographic given that many excellent candidates feel disengaged in their jobs, and around 50% are open to moving jobs at any time.

Social media platforms such as Facebook, Instagram and LinkedIn represent another channel which is capable of generating high levels of interest among a diverse range of talent. This is particularly true if you can produce content which is native to those channels, for example creating visually attractive infographics to engage Instagram users, or embracing the current TikTok trend and adapting it to get your message across.

Attracting a wide pool of fresh talent is all about nailing both the message and medium – getting on-brand, creative content about your opportunity across the wide reaches of the internet.

inploi’s Attract module 

inploi’s distribution network offers immediate exposure to multiple audiences and millions of potential job seekers with just one connection. This encompasses a broad range of top-performing channels, including TikTok, Facebook and Instagram ads, Google for Jobs, Indeed and FindaJob, as well as traditional job boards.

Perfect data markup, direct integrations, and firm partnerships mean your jobs get listed quickly and indexed properly.

inploi’s team is at your disposal, offering up our expertise to design, execute and optimise bespoke campaigns to deliver you the candidates you need.

We’re proud to have worked alongside top UK employers including Haven, Butlin’s and Wagamama to deliver market-leading attraction campaigns.  

Optimising the candidate experience

Talent attraction is an important first step, but it’s only half the battle.

Once you’ve attracted those candidates, you need to guide them through your talent pipeline, keeping them engaged throughout.

Many recruiters don’t realise the importance of the candidate experience, particularly in today’s tight labour market.

The UK labour market is currently seeing unemployment rates at a near-historic low of 3.8%, coupled with job vacancies at a record high of almost 1.3 million.

What does this mean for recruiters? That top talent is increasingly hard to come by, with employers facing tough competition to attract and retain a shrinking pool of candidates.

Many organisations underestimate the importance of UX (User Experience) in recruitment success.

Today’s candidates are looking for a seamless, user-friendly application experience which they can complete without encountering out-of-date-technology, clunky interfaces or frustrating technical difficulties.

In a recent survey by inploi, 50% of jobseekers considered an “easy” application crucial, scoring it 5/5 for importance. 48% valued the ability to apply by mobile phone, which is unsurprising given that the smartphone was the preferred device for searching and applying for jobs for all age groups.

For this reason, when candidates encounter a legacy recruitment system which displays poorly on their mobile device, isn’t intuitive to use or simply lacks aesthetic appeal, they might become swiftly disengaged with the application process.

In order to keep candidates engaged, inploi’s Convert solution provides a frictionless candidate experience. inploi’s intuitive apply flows make it easier than ever for candidates to supply their information and submit their applications, whether through our conversational “chatbot” apply, hosted application forms, or a redirect into a company’s existing ATS or back-end HR infrastructure.

Convert offers a top-of-the-range candidate experience that boosts conversion rates, optimises recruitment spend and delivers the talent you need. 

The power of data in recruitment

It’s not enough  to have in place a recruitment strategy, and then leave it alone. Your strategy needs to be monitored, to see what works and what doesn’t, and dynamically developed over time.

inploi’s Analyse provides visibility of your talent attraction and conversion efforts to empower you to do just that, through end-to-end candidate journey tracking with actionable data insights and aggregated analytics. Bespoke dashboards and reports make sense of your data, so you can monitor key performance metrics to drive critical business decisions.

 

In a nutshell, that’s how inploi’s three innovative modules work together to create a new infrastructure for talent attraction.

If you’re interested in supercharging your talent attraction through our technology, get in touch with the inploi team today.

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