Talent attraction has never been a standstill field, but changes wrought by the pandemic and a brand new generation entering the workforce have made it more dynamic than ever recently. And this is something that recruiters should be excited about - learning to attract today's talent requires rethinking tired old strategies, and that is exciting.
A survey by Talo has found that younger people today have considerably different perspectives on work than in the past, meaning that companies have to rediscover what appeals to them. In this article we’ll be showing how technology and changed generations have made attracting talent more exciting than ever before.
Meaningful online content
Something that younger ages share with older ages is having their smartphone be their preferred device - the inploi 2022 Candidate and Jobseeker Survey found that it’s the case for 80% of 16-20 year olds as well as 57% of 60+. This means that making mobile friendly content that people can engage with is essential for companies looking to attract new talent.
Your business needs to create and disseminate content about your brand that really intrigues people, and speaks directly to the issues they want to see addressed, such diversity and inclusion, training, and industry specific issues. The more engaging the content you create, the better chance you have of attracting the new generation of the workforce.
Social media job applications
Because so many people use their phones as their primary browsing device, it makes sense to reach them for applications in a format that is mobile friendly. This means having your application websites be mobile friendly, but it could also potentially mean using social media for applications.
Tiktok has launched a pilot program that lets candidates submit job applications through the platform directly, while Snapchat has also implemented serious features. Even if you aren’t ready to go to these lengths, making sure that your application page is reachable via your social media means that you can retain the talent you’ve attracted, and move them smoothly down the talent pipeline.
Low pressure text interactions
The generations that are currently entering the workforce are more used to communicating via text message than those that have come before. Millennials have had to adapt to technology in their early lives, but those in Gen Z have had near ubiquitous access to smartphones, and primarily prefer to use those phones to message via text. This means that interacting with them via text can help to take the pressure of recruiting. It also means that automated chatbots are the perfect tools to communicate with the future of your workforce in a conversational and clear manner.
Reports continue to find that today’s younger generation are looking for the company they work at to showcase diversity, even as early as during the interview or hiring process. And that’s in part for a clear reason, because as a generation Gen Z are the most diverse of all time. In your attraction process you want to be reaching out to a range of potential workers from all backgrounds, to ensure that you’re not missing out on any talent, and also so you can show potential workers that you’ve made a tangible effort to diversify your workforce.
Are you ready to attract an exciting new generation of talent? If you want to do all you can to supercharge your talent attraction, then your business should be looking at inploi’s Attract module. We’ll let you reach the future of your workforce wherever they are, with comprehensive exposure across multiple platforms and millions of potential job seekers, all with one connection.
We reach audiences across traditional job sites such as inploi, and social media like Instagram and Tiktok, to ensure that younger job seekers can be targeted. And don’t just take it from us, our partners range from FTSE100 organisations with hiring needs across the globe, to bigger seasonal hospitality providers. If you’d like to learn more about inploi Attract, check it out here. And for more news about the modern world of work, be sure to keep up with the inploi community page, where articles are posted weekly.