Product
About
Stories
Attracting talent is more exciting than ever
With advancements being made in tech all the time, the recruiting process has become more exciting than ever - for candidates and employers. What a time to be hiring.
Toye Oladinni
2022-10-14
Hiring Resources

Talent attraction has never been a standstill field, but changes wrought by the pandemic and a brand new generation entering the workforce have made it more dynamic than ever recently. And this is something that recruiters should be excited about - learning to attract today's talent requires rethinking tired old strategies, and that is exciting. 

A survey by Talo has found that younger people today have considerably different perspectives on work than in the past, meaning that companies have to rediscover what appeals to them. In this article we’ll be showing how technology and changed generations have made attracting talent more exciting than ever before. 

Meaningful online content

Something that younger ages share with older ages is having their smartphone be their preferred device - the inploi 2022 Candidate and Jobseeker Survey found that it’s the case for 80% of 16-20 year olds as well as 57% of 60+. This means that making mobile friendly content that people can engage with is essential for companies looking to attract new talent.

Your business needs to create and disseminate content about your brand that really intrigues people, and speaks directly to the issues they want to see addressed, such diversity and inclusion, training, and industry specific issues. The more engaging the content you create, the better chance you have of attracting the new generation of the workforce. 

Social media job applications

Because so many people use their phones as their primary browsing device, it makes sense to reach them for applications in a format that is mobile friendly. This means having your application websites be mobile friendly, but it could also potentially mean using social media for applications. 

Tiktok has launched a pilot program that lets candidates submit job applications through the platform directly, while Snapchat has also implemented serious features. Even if you aren’t ready to go to these lengths, making sure that your application page is reachable via your social media means that you can retain the talent you’ve attracted, and move them smoothly down the talent pipeline. 

Low pressure text interactions

The generations that are currently entering the workforce are more used to communicating via text message than those that have come before. Millennials have had to adapt to technology in their early lives, but those in Gen Z have had near ubiquitous access to smartphones, and primarily prefer to use those phones to message via text. This means that interacting with them via text can help to take the pressure of recruiting. It also means that automated chatbots are the perfect tools to communicate with the future of your workforce in a conversational and clear manner. 

Diversify

Reports continue to find that today’s younger generation are looking for the company they work at to showcase diversity, even as early as during the interview or hiring process. And that’s in part for a clear reason, because as a generation Gen Z are the most diverse of all time. In your attraction process you want to be reaching out to a range of potential workers from all backgrounds, to ensure that you’re not missing out on any talent, and also so you can show potential workers that you’ve made a tangible effort to diversify your workforce. 

Are you ready to attract an exciting new generation of talent? If you want to do all you can to supercharge your talent attraction, then your business should be looking at inploi’s Attract module. We’ll let you reach the future of your workforce wherever they are, with comprehensive exposure across multiple platforms and millions of potential job seekers, all with one connection. 

We reach audiences across traditional job sites such as inploi, and social media like Instagram and Tiktok, to ensure that younger job seekers can be targeted. And don’t just take it from us, our partners range from FTSE100 organisations with hiring needs across the globe, to bigger seasonal hospitality providers. If you’d like to learn more about inploi Attract, check it out here. And for more news about the modern world of work, be sure to keep up with the inploi community page, where articles are posted weekly. 

Spread the word
Share this story with your community
Top 3 stories of the week, in your inbox
Topics
Hiring Resources
Career Resources
Customer Stories
User Stories
Industry News
Product Updates
Press Releases
Research & Insights
Documentation
Newsletter
More like this for you
View all stories >
card cover
Hiring Resources
Toye Oladinni
2022-10-28
Data will revolutionise your hiring process
If you're looking to streamline your recruitment process, make smarter decisions, and create a more efficient conversion strategy, learning how to make better use of your data cou...
card cover
Hiring Resources
Anna Wilson
2022-10-28
Attracting talent is just the first step
Attracting the right talent is a crucial first step in any hiring strategy but it isn't the only one. For an effective hiring campaign, it's important to strategise across all sta...
card cover
Hiring Resources
Toye Oladinni
2022-10-28
How improving the candidate experience will help your candidate conversion rates
The candidate journey is SO important. Make some small changes today and see where they can take you.
card cover
Hiring Resources
Anna Wilson
2022-10-14
The benefits of using data in recruitment
Data is one of the most invaluable resources any business can have access to. Here are the ways in which using data can benefit your company and improve your hiring process.
card cover
Hiring Resources
Toye Oladinni
2022-10-14
Attracting talent is more exciting than ever
With advancements being made in tech all the time, the recruiting process has become more exciting than ever - for candidates and employers. What a time to be hiring.
card cover
Hiring Resources
Toye Oladinni
2022-10-14
How do the best companies convert candidates and how can you do the same?
We can all learn a thing or two from top performers in our field, here are some tips to increase your candidate conversion rates.
card cover
Hiring Resources
Toye Oladinni
2022-09-21
What can data teach you about the candidate experience?
One way to grow your business is, arguably, to never stop learning. What can be more invaluable to a business than to understand its candidates' experiences?
card cover
Hiring Resources
Toye Oladinni
2022-09-21
What does it take to convert candidates?
Converting high quality candidates is no simple feat, but, with some small changes to your strategy, your candidate conversion rates could go through the roof.
card cover
Hiring Resources
Anna Wilson
2022-09-21
How you can use TikTok to attract Gen Z candidates
You've heard about TikTok - maybe even rolled your eyes at the mention of its name. But, do you know that you can utilise the app to recruit and engage the next generation of your...
card cover
Hiring Resources
Toye Oladinni
2022-09-07
Increase your candidate conversion rate without impacting quality
You want to increase your CCR, but you're worried about the effect this will have on your candidate quality? Here's how you can improve your conversion rates while hiring exceptio...
Product
Help
Follow
Privacy
Copyright © 2022 inploi. All rights Reserved.