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How do the best companies convert candidates and how can you do the same?
We can all learn a thing or two from top performers in our field, here are some tips to increase your candidate conversion rates.
Toye Oladinni
2022-10-14
Hiring Resources

Many recruiters have been complaining about the lack of qualified candidates in the job market currently, and in such a climate competition from other employers can become an increasing problem. If you’re up against other companies in your sector, it’s worth having a look into how the best companies convert candidates, and exploring if you can do the same for your business.

Here at inploi we’ve worked with top companies to improve their candidate conversion rates, so we’ve got some tips on how you can emulate them. 

Make the most of your company culture

If you’ve got a business with a strong, distinctive brand, then it only makes sense to make the most of it in your social media recruitment.The values that your company holds is part of the proposition it makes to desirable candidates, and it can really make your business stand out among a crowded field, especially in the same sector. In fact, a study this year found that company culture was an important factor for 46% of job seekers. If you want to increase your candidate conversion rates, it’s imperative that you get what makes your business unique across in your adverts. 

Get your front-end strong

One thing that’s guaranteed to cost you candidates is having a complicated or difficult to use front end to your talent pipeline. Your business needs a strong candidate experience if it wants to make sure that top talent isn’t frustrated while trying to understand more about the opportunities your organisation offers. 

Compass Group have over 60,000 team opportunities across the UK and Ireland, and came to inploi looking to streamline their application process and reduce their cost per hire. With inploi’s Convert as their new front end, they gained access to cutting edge user experience, radically improving their candidate experience. Since then they’ve seen a more than 30% increase in their completed application numbers. 

Take internal referrals

Online recruitment is difficult because you are trying to find candidates who are actively looking for work, and that’s a small fraction of all available workers. One way for your business to reach more passive workers is to take more internal referrals. Doing so not only means that you can reach people before they’re actively searching, through word of mouth, it also means that they can get sold on the position from people who actually work at your company. 

Your business can also offer benefits to those who make a successful referral, which can help to reduce your turnover rate as well. All together it can lower your expenses, mean that it takes you less time to fill positions, and allow you to access higher quality candidates. Providing attraction and retention of talent means that it’s a key part of candidate conversion. 

Provide strong benefits

The boom in remote working has changed what many employees expect from their workplace - 56% of respondents to a Home Office survey had only started remote work in the past year, showing how fast the rate of change has been. Including benefits like remote working or a travel stipend can make your openings much more attractive to a labour force with higher expectations. 

Keep your recruitment channels diverse

If you’re struggling with your talent attraction strategy, it might be that you need to try some different avenues. When Nobu Hotel came to inploi to improve their talent attraction, we got them more exposure by distributing their jobs across a wide range of channels, including the Department for Work and Pensions, Facebook, and Google Jobs. This delivered them over 26,000 clicks and 3,000 candidate applications over a six month period. 

If you want to follow top companies and convert candidates, inploi Convert could be just what your business needs. We’ll give your business a best in class candidate experience, complete with customisable chatbot application flows and employer branding, feeding your applications directly into your existing ATS. To learn more about Convert, check it out here. And for more information about talent attraction and all things recruitment, keep up with inploi via our community page

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