Product
About
Stories
How improving the candidate experience will help your candidate conversion rates
The candidate journey is SO important. Make some small changes today and see where they can take you.
Toye Oladinni
2022-10-28
Hiring Resources

Candidate experience strategy is vital, but it can be useful going over exactly how it benefits your candidate conversion rates, so that your business knows which parts of the experience to optimise. If you’re asking how to improve your candidate experience, it’s important to keep the end goal in mind - your recruiters should be looking at your pipeline from a potential employers perspective, to keep what might dissuade or annoy them crystal clear in their mind. 

If your candidate experience is poor it can cause lasting damage to your business’ image, especially in the age of social media. In this article we’ll look into precisely how improving the candidate experience can boost your candidate conversion rates, and explore some ways of going about doing exactly that. 

Candidate Experience & Candidate Conversion Rates

Candidate experience is, put simply, the view that potential employees have of your organisation, based on their interactions with it when they’re applying for a job. This doesn’t just mean from the point that they start applying, it includes their initial awareness of your business from social media or word of mouth. From there it goes through their initial application, any tests or interviews, and communication right up until the point that they’re hired. 

Your candidate conversion rate is a percentage of how many potential applicants submit an application after they’ve seen adverts for your company’s role. As you can see from this, a negative candidate experience might mean that an applicant never gets to the point of applying to your company. 

Improving your company’s online image

If candidates don’t know about your business, or they don’t know what your business has to offer, they might miss out on a role that they’re perfect for, and you might miss out on a strong candidate. Making sure that your business has a strong online presence across multiple channels will up your candidate conversion rate, as it will increase the amount of interest the average candidate has in your business. 

An inploi example of this is Butlin’s use of inploi’s Attract module to deliver highly customised marketing campaigns that were segmented across role type, location and experience level, targeting candidates across multiple channels. Not only did this deliver over 700,000 job views, it helped to increase their conversion rate.s 

Making it easier for candidates to apply

Long application forms are the bane of many a jobseeker - if yours is longer or more difficult to navigate than it needs to be, it can have a serious negative effect on your candidate conversion rates. To keep them as high as possible, you want your application process to be frictionless - that means a fast webpage that works across appliances, and forms that are no longer than they really need to be. inploi Convert features conversational ‘chatbot’ reply, so candidates can apply in a way that feels natural to them, on their personal device of choice. When Compass Group UK & Ireland changed to using a customised job search page that included chatbot apply flows, built by inploi, they saw a 33% increase in their visitor / applicant conversion rates, across the business. That’s a big difference!

Keeping candidates interested

The candidate experience doesn’t end once candidates have submitted their application - it’s still very possible for that application to be withdrawn if the applicant feels frustrated with the remaining process. For example, if their interview experience puts them off, it’s very possible they’ll decide not to go ahead with their application. 83% of candidates say that a negative interview experience can impact their interest in an organisation significantly, so make sure to leave a positive impression. 

Taking too long to get back to candidates after an interview can also cause them to pull out, as can not keep them in the loop, at any point in the process. In fact, 68% of candidates agree that how a company hires reflects how it treats its employees - if you aim to create a company culture that is caring and responsive, try to demonstrate this in how you treat your applicants. 

If you’re aiming to improve your candidate conversion rates with a best-in-class candidate experience, then you should be looking at inploi’s Convert module. We partner with FTSE100 organisations to revolutionise their candidate experience, providing bespoke design and development to enhance their brand, with continuous updates to make sure that their experience stays cutting edge. To learn more about Convert, check it out here. And for more business news and tips, keep up with inploi’s Community page, where articles are posted weekly. 

Spread the word
Share this story with your community
Top 3 stories of the week, in your inbox
Topics
Hiring Resources
Career Resources
Customer Stories
User Stories
Industry News
Product Updates
Press Releases
Research & Insights
Documentation
Newsletter
More like this for you
View all stories >
card cover
Hiring Resources
Toye Oladinni
2022-10-28
Data will revolutionise your hiring process
If you're looking to streamline your recruitment process, make smarter decisions, and create a more efficient conversion strategy, learning how to make better use of your data cou...
card cover
Hiring Resources
Anna Wilson
2022-10-28
Attracting talent is just the first step
Attracting the right talent is a crucial first step in any hiring strategy but it isn't the only one. For an effective hiring campaign, it's important to strategise across all sta...
card cover
Hiring Resources
Toye Oladinni
2022-10-28
How improving the candidate experience will help your candidate conversion rates
The candidate journey is SO important. Make some small changes today and see where they can take you.
card cover
Hiring Resources
Anna Wilson
2022-10-14
The benefits of using data in recruitment
Data is one of the most invaluable resources any business can have access to. Here are the ways in which using data can benefit your company and improve your hiring process.
card cover
Hiring Resources
Toye Oladinni
2022-10-14
Attracting talent is more exciting than ever
With advancements being made in tech all the time, the recruiting process has become more exciting than ever - for candidates and employers. What a time to be hiring.
card cover
Hiring Resources
Toye Oladinni
2022-10-14
How do the best companies convert candidates and how can you do the same?
We can all learn a thing or two from top performers in our field, here are some tips to increase your candidate conversion rates.
card cover
Hiring Resources
Toye Oladinni
2022-09-21
What can data teach you about the candidate experience?
One way to grow your business is, arguably, to never stop learning. What can be more invaluable to a business than to understand its candidates' experiences?
card cover
Hiring Resources
Toye Oladinni
2022-09-21
What does it take to convert candidates?
Converting high quality candidates is no simple feat, but, with some small changes to your strategy, your candidate conversion rates could go through the roof.
card cover
Hiring Resources
Anna Wilson
2022-09-21
How you can use TikTok to attract Gen Z candidates
You've heard about TikTok - maybe even rolled your eyes at the mention of its name. But, do you know that you can utilise the app to recruit and engage the next generation of your...
card cover
Hiring Resources
Toye Oladinni
2022-09-07
Increase your candidate conversion rate without impacting quality
You want to increase your CCR, but you're worried about the effect this will have on your candidate quality? Here's how you can improve your conversion rates while hiring exceptio...
Product
Help
Follow
Privacy
Copyright © 2022 inploi. All rights Reserved.