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How to hit your applicant conversion rate goals every time
Reaching a high applicant conversion rate can be difficult, and take a lot of hard work. But, modernising your processes with the help of tech can make it just that bit easier.
Anna Wilson
2022-06-01
Hiring Resources

One of the main challenges facing recruiters today is keeping candidates engaged throughout the talent pipeline, from first interaction with your brand to final submission of a completed application. Converting potential applicants into new hires is the end-goal of your talent attraction efforts. 

However, if your candidate experience is flawed, clunky or unengaging, you risk high candidate drop-off rates and low return on your recruitment marketing spend.

That’s why inploi has developed our innovative Convert solution, which transforms the front end of your applicant experience with a first-rate, bespoke Careers hub. Read on to learn more about how to transform your candidate journey, and supercharge your conversion rates as a result.

How a broken user experience can hamper your hiring efforts

Many organisations underestimate the importance of UX (User Experience) in recruitment success.

Today’s candidates are looking for a seamless, user-friendly application experience which they can complete without encountering out-of-date-technology, clunky interfaces or frustrating technical difficulties. 

In a recent survey by inploi, 50% of jobseekers considered an “easy” application crucial, scoring it 5/5 for importance. 48% valued the ability to apply by mobile phone, which is unsurprising given that the smartphone was the preferred device for searching and applying for jobs for all age groups.

For this reason, when candidates encounter a legacy recruitment system which displays poorly on their mobile device, isn’t intuitive to use or simply lacks aesthetic appeal, they might become swiftly disengaged with the application process.

This in turn damages recruiters’ ability to retain top talent throughout the process, and risks losing them to frustration or apathy.

How to boost conversion rates by transforming your candidate experience

inploi’s Convert solution provides a fully customisable Careers hub, incorporating the latest recruitment technology to ensure a hassle-free user experience.

Complete with employer branding space, powerful job search, and intelligent chatbot apply flows, Convert syncs seamlessly with your existing systems, keeping job content current and delivering candidate applications straight into your ATS (Applicant Tracking System).

1. A frictionless candidate experience

inploi’s intuitive apply flows make it easier than ever for candidates to supply their information and submit their applications, whether through our conversational “chatbot” apply, hosted application forms, or a redirect into your existing ATS.

What’s more, inploi has partnered with accessiBe to ensure that all Careers hubs are fully accessible, meaning that companies can reach diverse pools of future talent whatever their accessibility adjustment needs.

2. Chatbot flows

inploi’s Convert module leverages the latest in conversational AI (Artificial Intelligence) technology to offer an unbeatable candidate experience. Chatbots boost the candidate experience by combatting the dreaded recruitment “black hole”. 

In 2019, 26.4% of jobseekers said that not hearing back from potential employers was their most serious concern when applying for jobs online. Chatbots ensure that candidates are kept in the loop, offering speedy responses and quick feedback. 

By improving candidate communication, conversational AI adds significant value to a companies’ recruitment process by maximising return on recruitment spend and filling vacancies more quickly and efficiently.

3. Fully customisable Careers hub

inploi’s bespoke Careers hub includes a fully-customisable employer branding space so that you can convey to candidates just what makes you, you.

Today’s candidates are increasingly looking to work for companies that align with their personal values. To stand out, companies need to have strong, brand-specific messaging; applicants are eager to learn more about the company and its culture, rather than just the job itself.

inploi’s Careers hub enhances your talent brand with rich media and integrated job search with responsive map view, optimised for usability and search engine indexing. Convert works seamlessly across all devices, with services continually updated so you stay ahead of the curve.

Don’t take our word for it..

inploi is proud to have partnered with top organisations, from FTSE100 organisations to large seasonal hospitality and leisure providers, to revolutionise their talent attraction process and achieve impressive results.

Each of our partners works with a dedicated account manager, who will ensure that all packages, services and technology are up-to-date, and that content and messaging is updated as your needs, priorities and brand continue to evolve.

In 2021, we worked with Compass Group UK & Ireland to increase visitor-to-applicant conversion by 33%. This transformed conversion rate was the result of a brand-new front-end to the recruitment marketing, including updated careers and jobs pages and a bespoke conversational “chatbot” for candidate data capture.

If you’re ready to supercharge your conversion rates, get the most out of your recruitment spend and find the future of your workforce, get in touch with inploi today to learn more.  

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