TikTok is the next-gen social media platform of the moment. With young people increasingly choosing to spend their time on the app, over alternatives such as Facebook and Instagram, it makes sense to reach out to Gen Z talent in the digital spaces they frequent the most.
Here’s how social media recruitment through TikTok can give recruiters access to fresh talent.
Who’s on TikTok?
TikTok currently has 1 billion monthly active users, and it’s one of the most fast-growing social media platforms. Its popularity extends across the globe, meaning that UK companies can use TikTok to target English-speaking remote workers wherever they are.
The primary purpose of TikTok is entertainment – content such as dance challenges and lip-syncing videos often go viral. But social media can also play a key role in recruitment, allowing organisations to target digital-native job seekers.
What are the benefits of social media recruitment?
Social media channels are proving to be a highly effective option to complement traditional methods of talent attraction.
1. Build your brand.
In a tight labour market, companies need to stand out from the crowd to attract top talent.
That means that building a strong company brand is hugely important. Today’s candidates are increasingly looking to work for companies that align with their personal values. To stand out, companies need to have strong, brand-specific messaging; applicants are eager to learn more about the company and its culture, rather than just the job itself.
TikTok is a valuable tool to boost your employer brand. By creating curated, brand-specific content, you can show what sets you apart. Creative and original content which offers a behind-the-scenes glimpse of what life is like at your company can be engaging and highly effective at differentiating you from the competition.
2. Attract a wider talent pool.
One of the greatest obstacles to successful talent attraction is a failure to keep up with a changing labour market, and particularly with the digital revolution. Too much concentration on legacy talent pools with poor job distributions to legacy channels means that campaigns have limited reach and diversity. Such campaigns are unlikely to deliver organisations the people they need to grow their business.
Instead, an effective recruitment strategy in today’s candidate market should include social media channels. The average person spends 144 minutes (two hours and 24 minutes) on social media every day, with the number approaching 3 hours for younger people in the 16-29 age bracket. It makes sense to target these digital natives where they spend the most time – which isn’t browsing job boards.
This is particularly true when it comes to attracting ‘passive’ talent. This is a crucial demographic given that many excellent candidates feel disengaged in their jobs, and around 50% are open to moving jobs at any time. They won’t be reached via traditional listings on job boards, because they might not be taking ‘active’ steps to find a new role. However, these candidates can still be engaged by recruitment content which appears on their social media feeds. By targeting passive job seekers through social media, recruiters can drastically increase the reach of their recruitment marketing campaigns.
These are just two of the key advantages of social media recruitment through TikTok.
inploi’s Attract module
That’s why we created our Attract solution to connect you to the future of your workforce.
inploi’s distribution network offers immediate exposure to multiple audiences and millions of potential job seekers with just one connection. This encompasses a broad range of top-performing channels, including TikTok, as well as Facebook and Instagram ads, Google for Jobs, Indeed and FindaJob, as well as traditional job boards.
Perfect data markup, direct integrations, and firm partnerships mean your jobs get listed quickly and indexed properly.
inploi’s team is at your disposal, offering up our expertise to design, execute and optimise bespoke campaigns to deliver you the candidates you need.
Our partners range from FTSE100 organisations with global hiring needs to large seasonal hospitality and leisure providers. All have one thing in common: they’ve transformed their talent attraction and developed a competitive advantage with our technology.
Success story: Wagamama’s
We are proud to have partnered with top restaurant chain Wagamama’s on a number of successful recruitment campaigns.
Recently, we ran a paid advertising campaign targeting candidates for the Wagamama Chef Apprenticeship Programme.
TikTok is a particularly effective channel for promoting internship or apprenticeship programmes, because of its younger user base.
In just 2 weeks, we harnessed the power of TikTok using our specialist knowledge of the platform to deliver 4 times the expected number of candidate leads.
It’s just one example of how inploi can use our campaign management expertise to deliver our clients the talent their business needs.
If you’re ready to supercharge your recruitment marketing using inploi’s wide distribution network, get in touch with us today.