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The importance of Google for Jobs in attracting candidates
Google is the worlds most widely used search engine. Here's how using its Google for Jobs tool can benefit your business, and how inploi can help.
Toye Oladinni
2022-03-02
Hiring Resources

When outlining a successful candidate attraction strategy, top of most companies priorities will be reach - the ability to get your listings in front of the best candidates, in the places they’ll be looking. So, what better place could there be to have your listings appear, than the number one search platform in the world? 

Google for Jobs is Google’s employment platform, and a powerful tool for any recruiter looking to attract top notch candidates. In this article, we’ll be exploring how exactly it works, and how recruiters can take best advantage of it with inploi’s Attract module

What is Google for Jobs? 

Google for Jobs launched in the UK in July 2018, as part of the search engine’s mission to make information publicly accessible. Rather than being a separate job board, it makes job listings available via Google’s existing search platform, if employers choose to allow them to be listed.

Users can then filter the roles available by title, location, category and date posted, along with whether the job is part-time or full-time, making it easy for them to only view roles relevant to them. Alongside job boards such as Reed and Indeed, multiple major UK companies use Google for Jobs, including Deloitte and Barclays

What are the benefits of Google for Jobs

The main benefit of Google for Jobs is the ability to meet candidates at the first stage of the search - most people already use Google for everyday searches, so having your listing prominently displayed there is a huge advantage over other recruiters. 

Moreover, the job posts are linked directly to your website, allowing candidates to easily familiarise themselves with your company culture and ethos, and make the decision as to whether it would suit them. 

Google for Jobs allows integration with Google Analytics and the Google search console, so recruiters can track the effectiveness of listings on the platform, and judge for themselves if it should form a large part of their strategy. inploi’s Attract module includes help with designing and optimising campaigns across paid social, paid search and job aggregators including Google Jobs, meaning that we’ll optimise your page titles and metadata to get your listings higher up. 

Moreover, the inploi Attract module uses direct API-distribution to Google Jobs with advanced markup, making it easier than ever for recruiters to ensure their listings are prominently featured. Outside of Google for Jobs, inploi’s perfect data markup, direct integrations and firm partnerships will mean that your jobs are listed quickly and indexed properly. 

If you’re interested in revolutionising your applicant experience and reaching the future of your workforce, wherever they are, get in touch here to learn more about how you can revolutionise your talent attraction with inploi. And if you’ve enjoyed this article, be sure to check inploi’s blog, which is updated weekly. 

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