At AS Watson DataLab, our mission is to harness the power of data through experiment and continuous learning to develop innovative and practical AI solutions that enable the Group to gain data-driven insights.

We are committed to fostering a culture of a data-driven mindset and data storytelling within the Group. This empowers individuals to effectively communicate insights and encourages them to always make data-informed decisions, contributing to continuous business growth and paving the way for our long-term success.

Our strategic functions include:​

Artificial Intelligence: to extract insights from data using advanced analytics and AI techniques to create innovative solutions, drive informed decision-making, and optimize processes.

Business Intelligence: to transform complex data into visually appealing dashboards and empower users with self-service analytics capabilities for making quick, informed, and individualized decisions.

Customer Intelligence: to act as an internal agency for the Group, utilizing our extensive base of loyalty members to develop valuable customer insights and execute customer strategies for enhanced shopper experiences.

Decision Intelligence: to serve as the driving force behind our Group's strategic alignment and implementation, ensuring business decisions align with our Group's strategic directions and comply with any relevant polices and standards.