"Make every second count" TikTok's slogan, is also a critical tip for employers looking to capture the attention of their target audiences on the platform. TikTok can be used by brands in a variety of ways to find candidates and improve their employer brand. Sharing behind-the-scenes content and employee stories, showcasing job openings, and collaborating with influencers can all help to engage the next-generation workforce.

TikTok is the next-generation social media platform. With young people increasingly preferring the app to alternatives such as Facebook and Instagram, it makes sense to reach out to Gen Z talent in the digital spaces they prefer. One of the fastest-growing social media platforms, it boasts 1 billion monthly active users. Because of its global popularity, UK businesses can use TikTok to target future hires wherever they are.

It is especially popular among younger users. Four out of every ten of the app's 17 million regular users in the UK are between the ages of 18 and 24. TikTok's primary purpose is entertainment — content such as dance challenges and lip-syncing videos frequently go viral. However, social media can play an important role in recruitment by allowing organisations to target digital-native job seekers as well as passive candidates.

Employer Branding: The Foundation Of A Strong Talent Acquisition Strategy

In a competitive labour market, businesses must differentiate themselves in order to attract top talent. As a result, developing a strong employer brand is critical. Employer branding, according to Brett Minchington, Founder and CEO of Employer Brand International, is the art and science of positioning an organisation as an employer of choice to a specific group of candidates. Today’s candidates are increasingly interested in working for companies that share their personal values. Companies must have strong, brand-specific messaging to stand out — applicants want to learn more about the company and its culture, not just the job itself. TikTok is a valuable tool to boost employer brand. By creating curated, brand-specific content, organisations can show what sets them apart.

Employers can create branded TikTok accounts to promote their company culture, values, and job openings. Creative and original content that provides a behind-the-scenes look at what life is like at a company can be both engaging and effective at distinguishing employers from their competitors. Brands can share videos from their teams, demonstrating their personality while also drawing attention to their employer brand. Organisations can showcase their company in a fun and engaging way, by providing authentic videos that give a real feel of what working for your organisation looks like. This can help establish a strong relationship with the TikTok community and attract top talent.

A Larger Candidate Pool Assists Employers In Finding The Best Fit For Their Organisation

One of the greatest obstacles to successful talent attraction is a failure to keep up with a changing labour market, particularly with the digital revolution. Too much concentration on legacy talent pools with poor job distributions to legacy channels means that campaigns have limited reach and diversity. Such campaigns are unlikely to deliver organisations the people they need to grow their businesses. Diversity is key to innovation and creativity. By attracting a wider candidate pool, employers can tap into a broader range of perspectives and experiences, which can lead to better business outcomes. Furthermore, diversity improves talent attraction, as 76% of job seekers are looking at diversity when making a final decision about accepting a job offer

In today's candidate market, an effective recruitment strategy should include social media channels. This is especially true when it comes to recruiting passive talent. It is an important demographic because many excellent candidates are dissatisfied with their jobs, and approximately half are open to changing jobs at any time. However, they will not be reached through traditional job postings on job boards because they may not be taking 'active' steps to find a new position. Nevertheless, recruitment content that appears in their social media feeds can still engage these candidates. Employers can significantly increase the reach of their recruitment marketing campaigns by targeting passive job seekers via social media.

Future-Proof Candidate Attraction

We at inploi understand that incorporating social media channels such as TikTok into a broad distribution network expands the reach and effectiveness of recruitment marketing campaigns. That is why we developed the Attract solution, which connects brands with the future workforce. With just one connection, inploi's distribution network provides immediate exposure to multiple audiences and millions of potential job seekers. This includes a wide range of top-performing channels, such as TikTok, Facebook and Instagram ads, Google for Jobs, Indeed and FindaJob, to name a few.

Perfect data markup, direct integrations, and strong partnerships ensure that organisations that partner with us have their job opportunities listed quickly and correctly indexed. Employers can rely on inploi's team for expert design, execution, and optimisation of bespoke campaigns to deliver the candidates they require. Our partners range from FTSE100 companies with global hiring requirements to large seasonal hospitality and leisure companies. But they all have one thing in common: they've used our technology to transform their talent attraction and gain a competitive advantage.

Successful Recruitment Campaigns To Reach A Younger Generation

We recently launched a paid advertising campaign for a leading restaurant campaign to recruit candidates for their Chef Apprenticeship Programme. TikTok is a particularly effective channel for promoting internship or apprenticeship programmes due to its younger user base. In just two weeks, we harnessed the power of TikTok, leveraging our expert knowledge of the platform to deliver four times the expected number of candidate leads. This is just one example of how we have employed our campaign management expertise to deliver talent to our clients.

Contact us today if you're ready to amplify your recruitment marketing with inploi's extensive distribution network. Or for more industry news, visit our resource hub.