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Leading Salford

At Salford City Council, our daily work centers around a shared vision—to create a better and fairer Salford with the highest quality of life. Our "Great Eight" priorities, from tackling poverty to fostering social impact, drive our efforts. Guided by core values—pride, passion, people, and personal responsibility—we work collaboratively to transform services and achieve our vision. The Spirit of Salford, representing our culture and resilience, fuels our commitment to positive change and seizing opportunities.


Tom Stannard, Chief Executive

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Salford envisions a city that is not just better but fairer, aiming to provide the highest quality of life for its residents through Mayoral priorities known as the Great Eight. This ambitious vision creates both challenges and opportunities for all employees, requiring a commitment to delivering top-notch services and achieving improved outcomes. Salford's operational ethos revolves around a people-centric, values-based approach, with the tangible Spirit of Salford underscoring the city's unique character. To navigate the dynamic landscape, Salford recognizes the imperative for strong, values-based leadership that inspires high performance, fosters a culture of empowerment and development, and aligns behaviours with the city's values.

In Salford, leadership is more than a position; it's a set of actions that influence positive change. The focus is on cultivating a positive permission culture, empowering all individuals to innovate and contribute to different ways of achieving goals. The Leadership framework details expectations at all levels, emphasizing values, leadership behaviours (leading oneself, others, outcomes, and the way forward), leadership qualities, and management skills needed to guide the city towards its vision. This comprehensive approach ensures that leaders play a pivotal role in shaping Salford's future and building a better, fairer city for all its residents.


Leadership behaviours

“You get the best effort from others not by lighting a fire beneath them, but by building a fire within.” Bob Nelson

Great leadership in Salford is...

Leading others

Leaders in Salford are able to create a common purpose, know when and how to bring people together to solve problems, develop the right people for group and individual activities, influence others at all levels across the organisation and city.

Values based leadership

Leaders in Salford are values driven, human and trustworthy. Their behaviour is consistent and ethical, they follow through and deliver on commitments. They show kindness and compassion and are able to balance the needs of individuals and those of the organisation, so that people can trust them to lead, as well as trust them as human beings. They promote a positive permission culture where employees have permission to make the decisions that are in our people and residents’ best interests.

Leading the way forward

Leading the way focusses on the bigger picture. It requires a deep understanding of our different ways of working and bold and insightful knowledge of current and future demands on services. It’s also about how as a leader in Salford you can connect with our city and Greater Manchester ambitions and find innovative ways of doing things together. Always taking a strengths based approach based on co-design and co-production with residents and employees at the heart of change.

Leading outcomes

Leaders in Salford focus on achieving results through and with others.


  • Focus on delivering outcomes not presenteeism to get results.
  • Convey a sense of urgency and drive issues to closure.
  • Persist in the face of obstacles.
  • Demonstrate initiative.
  • Set high personal and team standards for performance.

Lead the way forward

To lead progress in Salford, you must embody optimism, drive understanding of necessary changes, and foster collaborative relationships for innovative, sustainable services. Recognizing and leveraging strengths, supporting people through change, and adopting a whole-system approach are key. Ensuring inclusive service delivery and a diverse workforce reflective of the city's diversity are vital. Effective leadership involves building relationships, supporting others, and adeptly managing change, policy, planning, and organizational redesign through stakeholder engagement. This comprehensive approach is essential to contribute to Salford's strategy and aspirations.

Leadership qualities

  • Innovative: Embracing creativity, innovation, and ambition in a dynamic, ever-changing environment.
  • Honesty and Integrity: Living by our values and consistently doing the right thing.
  • People-Focused: Building trust, recognizing and valuing each individual's contribution, demonstrating kindness, compassion, empathy, and respect.
  • Decision Making: Focusing on the future and having the capability to make timely and appropriate decisions.
  • Connected: Prioritizing connection, collaboration, and effective communication.
  • Inspirational: Inspiring others, leading by example, and guiding the way with confidence.
  • Inclusive: Treating everyone fairly, appreciating diversity, respecting identities, actively listening, and amplifying the voices of under-represented groups.
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