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Why Salford?

Salford is a city constantly changing and moving into an exciting future as a thriving cultural, economic and residential location.

From urban buzz to greenbelt tranquillity, Salford is building on the mixture of its waterfront, urban and countryside environments to create places where people want to live, work, invest and visit. 

Cultural diversity

We’re proud to be home to MediaCityUK, a purpose-built home for creative and digital businesses, this inspirational site for media sits along side the Lowry Theatre a magnificent venue hosting culturally diverse and popular shows.

The city of Salford covers 37 square miles and the five districts of Salford, Eccles, Worsley, Irlam and Cadishead, and Swinton and Pendlebury. Some 246,000 people are proud to call Salford their home.

The Blackfriars, Broughton and Ordsall districts of central Salford are just one minute's walk from the heart of Manchester's shopping and central business districts - just across the River Irwell which runs between the two cities.

History and culture

As one of the world's earliest industrial cities, Salford boasts a rich history, marked by groundbreaking achievements such as the world's first free public library. From the Bridgewater Canal in Worsley to the Tudor charm of Ordsall Hall, the city preserves and celebrates its historical legacy. The ongoing redevelopment of Salford Museum and Art Gallery aims to establish it as a national center for social history.

Sports and education

The University of Salford, with seven schools and a significant student and staff population, plays a pivotal role in catering to the needs of industry, commerce, and education. Salford's sports scene thrives with the AJ Bell Stadium hosting rugby and football clubs like Salford Red Devils, Sale Sharks, and Salford City Football Club, reflecting the city's commitment to diverse sporting pursuits.


The Lowry, situated at Salford Quays, serves as an architectural flagship hosting a diverse array of performing and visual arts. With LS Lowry's works alongside contemporary exhibitions, the venue offers a unique cultural experience. The city also provides picturesque parks, lakes, and vibrant wildlife, catering to diverse recreational needs, alongside remnants of its industrial past.

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This is Salford

Our Values
I am proud of the role that I play in serving the people of Salford. I take pride in my work and take ownership to get it right the first time, every time. I accept the trust and responsibility invested in me as an ambassador for the city
I am optimistic and ambitious for the city and its people, being creative and positive about change and making the most of opportunities. I generate new ideas, demonstrate initiative and share best practices. I develop strong relationships and joint work with partners and others to deliver the best possible outcomes for the people of Salford.
I respect and care for others, treat everyone fairly, listening and acting on the things people say. I put residents and others at the heart of what I do - doing things with people, not to them. I treat all colleagues, partners and residents with the dignity and respect that they deserve. I recognise and value the contribution that others can make to the work that I do
Personal responsibility
I am honest, taking responsibility and ownership for my actions and decisions and using resources that I am trusted with wisely. I am open and able to explain my actions and decisions to others, respectfully raising issues and solutions. I contribute to solving problems, changing how we do things and delivering the best possible outcomes.

Equality, Diversity, Inclusion & Belonging

Salford City Council champions an inclusive culture where everyone feels a sense of belonging, contributing to the vision of a fairer, greener, and healthier Salford for all. The council prioritises individual strengths and talents, fostering a workplace environment where potential is recognised and developed. Through collaboration and understanding, the council has cultivated a proud and evolving culture that values diversity and inclusion.

In line with their commitment, Salford City Council actively collaborates with Staff Groups representing LGBTQ+, BAME, neurodivergent, and caregiving colleagues. As an accredited disability-confident employer, they ensure inclusivity in recruitment practices, guaranteeing interviews for individuals with disabilities, carers, care leavers, and veterans. Partnering with organizations like Stonewall and Greater Manchester Combined Authority, the council is dedicated to creating an inclusive workplace and advancing equity, diversity, and inclusion. Joining Salford City Council means contributing to a transformative environment that celebrates differences, amplifies every voice, and values each individual.

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