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Job distribution

Every live role, in front of the people who fit it

One connection to your ATS sends every live role to the channels candidates already use.

Illustrative employer, role and listing

What you get

Feeds and segments as standard.

Job distribution reads live roles from your ATS and does the placing. Two things ship as standard, and job sponsorship is an add-on your team switches on for the roles, regions or brands that need it.

Illustrative roles and locations

Job feeds Live

Every live role, from your ATS, out to Google, Indeed, Adzuna and the job aggregators as listings where candidates already search. Works against any ATS that exposes a list of live jobs.

Segments Live

Group roles by what they are and where they are, and let the groups update themselves as jobs open and close. A hard-to-fill kitchen role in one city gets more budget than a role that fills itself.

Where your roles go

On the boards candidates already search.

Job feeds put every live role on Google for Jobs, Indeed, Adzuna and the aggregators. Job sponsorship adds paid reach on the boards, CV-Library, Totaljobs and ZipRecruiter among them.

  • Google for Jobs
  • Indeed
  • Adzuna
  • CV-Library
  • Totaljobs
  • ZipRecruiter

Paid reach

Deeply connected to Appcast.

Sponsored roles run through Appcast, so they reach a long list of publishers, from the largest boards to the specialist ones a hard-to-fill role needs. We are not an agency: the budget is yours, and so are the numbers.

  • Reach beyond the big boards

    A role that the large boards cannot fill goes to the specialist publishers that can, from the same connection to your ATS.

  • Bids that follow applications

    Bids are placed automatically, role by role, and budget follows applications rather than clicks, set per segment in Studio.

  • Publishers held to account

    Every publisher is judged on cost per application and, where your ATS shares outcomes, cost per hire. The ones that hire keep the budget.

Proof

What changed when wagamama moved its spend.

  • 63%

    lower cost per application, year on year

  • 27%

    lower recruitment media spend

“They are reaching talent pools we couldn’t reach on our own.”

Martin WonhamTalent Acquisition Manager, wagamama
Read the story · wagamama
A restaurant kitchen brigade mid-service in black and white, dishes going out along the pass under the extraction hood

Source-to-hire attribution

Every application carries the channel that brought it.

Spend and outcome sit on the same row: which channel brought each application, what it cost, and what happened next.

ApplicationsIllustrative people and figures
CandidateRoleChannelCostOutcome
Maya OkaforChefChefManchesterIndeed£4.20HiredHired
Josh CarterKitchen porterKitchen porterManchesterGoogle£2.90InterviewInterview
Amara DialloTeam leaderTeam leaderLondonSponsored£6.10ScreeningScreening
Darren HoltCustomer assistantCustomer assistantBristolAdzuna£3.40AppliedApplied
  1. Every application, its channel

    The careers site and the application record the source, campaign and channel of every candidate, from the first click.

  2. Hires traced back to source

    Where your ATS shares what happened next, each hire is traced back to the channel and publisher that brought them.

  3. Cost per application, cost per hire

    Every channel is judged on what it costs per application and per hire, not per click.

  4. Budget moves to the channels that hire

    The numbers are in Studio, by job, location, brand or date range, and go back to your ATS where technically possible.

The alternative

Job board spend with no attribution.

Most teams buy job board credits, post by hand and find out at renewal what they think it delivered. Nobody can say which channel brought the hires, so the budget is defended by habit. Job distribution places every role from one connection, prices the paid part on applications rather than clicks, and attributes every applicant and every hire back to source, so the number is there before the renewal conversation is.

Managed service. For larger hiring programmes, a named expert from our customer success team runs your campaigns, publishers and budget on job distribution.

FAQ

Agents do the admin. Humans do the hiring.

Let’s find the admin your team shouldn’t be doing.

The hiring experience audit takes four minutes.